// services

Strategic Advisory
& RevOps Execution

Why marketing spend doesn't turn into revenue — and how to fix it. Two practices. One team.

// practice / 01

Strategic Advisory

We find what's broken and rebuild it: positioning, org structure, measurement architecture. Led by Anastasiia Morgunova, 17+ years in B2B SaaS and enterprise GTM.

// practice / 02

RevOps Execution

We build the systems that run without constant oversight: CRM, outbound infrastructure, AI workflows, reporting. Exceltic engineering team.

Both practices work independently. Together, advisory defines the architecture — execution builds the systems that make it run.

// advisory

Strategic Advisory

Anastasiia Morgunova — 17+ years in marketing, 13+ years at Head/CMO level. B2B SaaS, AI products, enterprise GTM across EU, EMEA, and US.

Selected results: MQL→SQL 25%→44% · CPL −65% · ARR +38% in 9 months · pipeline ×2–3

LinkedIn profile →

Positioning & Messaging Audit

Your product is good. Nobody buys it.

AI Marketing Org Audit

Your team uses AI. Results haven't changed.

Attribution & Measurement Architecture

Budget is spent. Nobody knows what works.

// execution

RevOps Execution

Exceltic engineering team — we build systems you can operate yourself.

RevOps & Automation

HubSpot rebuild, outbound infrastructure, AI workflows, dashboards.

// contact

Talk to us

Briefly describe what's broken — we'll tell you which engagement fits.

Telegram WhatsApp