Articles & insights
Current materials on marketing, research, and business development in Europe.
Paid Search in Europe
Paid search in Europe — effective strategies, trends and market specifics for promoting a business in the digital space.
SMM Trends in 2025
Key SMM trends in 2025 — new content formats, artificial intelligence and personalized audience engagement.
Key Retail Marketing Trends in 2025
Key retail marketing trends in 2025 — personalization, sustainability, technology and new purchase formats.
Three European Social Networks Worth Working On for B2B in 2025
Where B2B brands work in Europe in 2025 — LinkedIn, X (Twitter) and YouTube — formats, budgets and approaches.
Effective Strategies for Entering the European Market
What to consider when expanding a business to European markets — localization, legal aspects, channel selection and per-country segmentation.