Cohort Analysis for B2B: how to track pipeline quality by channel cohorts
How to use cohort analysis in B2B to evaluate lead quality by channel: win rate, LTV, time-to-close by cohort. A practical approach.
Read →exceltic.marketing
MARKETING
FOR COMPLEX
PROJECTS
Expertise at every level and deep immersion in your business. You frame the business problem — we propose solutions and execute.
Contact us →// 01 / experience
Numbers that matter
10+
years across Europe, CIS, and the US
100+
projects in marketing, research, and development
3
disciplines in one team
// 02 / process
How we work
01
You frame the business problem
We ask the questions and surface everything marketing needs to know
02
Research and strategy
Creative, technical and analytical — all on our side
03
Plan, aligned with you
Channels, hypotheses, funnel-level communication — in detail
04
Scale what works
We polish communication and product packaging until it lands
// 03 / approach
Why teams pick us
Lego-style agency
We slot into your existing structure. Our processes are tuned so the team feels like a full-fledged in-house unit from day one.
Data-driven
We think and talk in numbers. Decisions come from calculations and hypothesis tests, not gut feel or taste.
Deep immersion
We work with a small number of clients at a time to dig into business processes properly.
Multi-market experience
Years of work across the US, Europe, and CIS. We know which channels and approaches work in each country and segment.
// contact
Tell us about your project.
Telegram is the fastest. For RFPs and legal — email.
// 04 / blog
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Read →Retargeting in the EU after GDPR: what's left and how to use it
How to do retargeting in Europe after GDPR: cookieless approaches, Consent Mode, Customer Match, LinkedIn. Without violations and without losing effectiveness.
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