What we do
We map how your marketing organization actually works today, then show you what it should look like — with AI handling execution, humans owning judgment, and a shared intelligence layer that makes both faster.
Current-State Map
Where the team spends time vs. where it creates real value. Which tasks are disguised coordination. Which roles are defined around activities that AI now does.
AI Readiness Map
Four-layer analysis:
- Context/Intelligence layer — what organizational knowledge lives in people's heads, needs to be centralized, and made available to every workflow
- Execution layer — what 70–80% of output can be automated, and what requires a human who deeply understands the customer
- Orchestration layer — who manages the system, routes decisions, monitors output quality
- Leadership layer — how the marketing leader's role shifts from managing people to directing a system
Role-by-Role Assessment
What gets automated, what gets redefined, what disappears. Honest view — including roles that won't survive the transition.
Priority Build List
First three systems to rebuild, with owner, timeline, and what "done" looks like.
Hiring Brief
If your next hire needs to look different from your last one — we write the brief.
Signs this is the right engagement
- You've added AI tools but can't point to what changed
- Your marketing team is larger than your pipeline justifies
- You're rebuilding after a restructuring and want to get the shape right
- The CEO is asking why marketing needs this many people
- You want to scale without proportional headcount growth
Format
Audit engagement: 3–4 weeks. Team interviews, workflow analysis, org assessment, priority roadmap. Optional: working session with leadership to align on the rebuild plan.
Who this is for
CMO rebuilding the team · CEO evaluating marketing · 15–80 person companies · Post-restructuring · Pre-Series B org design