What we do
We identify where you stand in the buyer's mind today, versus where you think you stand. Then we build two versions of your positioning: one that works right now, and one that holds as the market keeps shifting.
Positioning Audit
Interview-based diagnosis: buyer language vs. your language, where the frame breaks down, which competitors you're actually up against in the buyer's head (often not who you think).
Dual-Horizon Positioning
Current positioning — what to say today to move deals. 12-month positioning — what to build toward as the category matures around you. In AI markets especially, the competitive frame shifts faster than most messaging strategies can keep up with.
Messaging Architecture
One positioning logic, multiple ICP variants. A version for the economic buyer, a version for the practitioner. Consistent core, different emphasis.
Two Briefs
A one-page brief for Sales and a one-page brief for Marketing — the same language, used differently.
Signs this is the right engagement
- Prospects say "interesting" and disappear
- Sales closes some deals but can't explain the pattern
- Your team describes the product differently depending on who's asking
- You're entering a new market or segment
- You repositioned once — and now the AI landscape shifted again
Format
Sprint engagement: 3–4 weeks. Discovery interviews with your team and customers, synthesis, positioning document, messaging brief. Optional: working session with Sales to align on language.
Who this is for
B2B SaaS founders · Series A–B · CMO or VP Marketing · Pre-launch repositioning · New market entry