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Content Marketing

Earn the trust of potential customers with valuable, relevant expert content: blog posts, case studies, articles, videos, infographics and more. And our team of experts will develop a content strategy and content plan, communicate with experts, create, translate and edit texts.
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PROS
what problems does Coentent Marketing solve
  • Increase awareness
  • Increase trust and loyalty
  • Generate more leads
  • Build your niche expert image
CONS
just be aware
  • 1
    Systematic high-quality content development requires the work of a whole team: editor, copywriters, translator, content manager
  • 2
    You need to distribute content through your own social networks, email, paid ads campaigns and guest posts
TYPES OF CONTENT
Companies most often use the following types of content:
  • Blogposts
    Posts of this type respond to a wide variety of audience queries that may be related to your product.
  • Expert Articles
    An expert article is content created by a professional in his field. A strong article in related media confirms the author's expertise.
  • Interviews
    In an interview, company representatives can talk about the history of the company's creation or reveal its mission, talk about the features of the approach to solving business problems
  • Research Studies
    These are in-depth studies of certain phenomena and trends. Often involve analyzing large amounts of data and drawing conclusions about a situation.
  • Case Studies
    Description of an example of solving a specific business problem for clients using the company's products.
  • Infographics
    Infographics can not only organize large amounts of data, but also more clearly demonstrate trends and provide an overview of the situation.
  • Video Content
    A universal and popular format that provides additional audience coverage. Video is available to users on any device - both stationary and mobile.
  • Lead magnets (valuable content: checklists, templates, guides)
    A lead magnet is a free, useful, and instantly downloadable content that you exchange for a customer's email.
  • Content for related directions
    Texts for e-mail newsletters, integrations, presentations for webinars, texts for landings and advertising campaigns.
CHECKLIST
What to consider before starting Content Marketing
  • Determine the priority tasks that the content should solve
  • Plan a budget for regular production
  • Connect SEO for topics development and development of technical specifications for copywriters
  • Prepare a content strategy with headings, tone of voice and channel distribution matrix
THAT'S HOW WE WORK
Here is an example of how we work with just one article or case:
1
Task Arrival
  1. An incoming request for a case or expert article. Either the topic is planned in a pre-agreed content plan.
  2. Project Manager prepares the brief and coordinates the interview
2
Planning
  1. Client/expert agrees to the interview
  2. Project Manager passes the contacts of the client/expert to the Editor
  3. Author draws up an article/case plan and a list of interview questions
  4. Author collects data for a case within the client's company
  5. Author interviews a client/expert
3
Editing
  1. Author writes the article/case study
  2. Editor looks at the brief, cases and stories
  3. Project Manager sends the client/expert for fact-checking and approval
  4. Author modifies the material if necessary.
4
Publishing
  1. Editor watches the final before pre-release
  2. Prepare for release: proofreading, translation, design, SEO, distribution
  3. Make up the layout
  4. Publishing
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METRICS
metrics that we track
  • Reads
  • Engagement Rate
  • Conversion Rate
  • Subscriber Growth Rate
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let's discuss your objectives and answer the main questions