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Content Marketing

Earn the trust of potential customers with valuable, relevant expert content: blog posts, case studies, articles, videos, infographics and more. And our team of experts will develop a content strategy and content plan, communicate with experts, create, translate and edit texts.
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PROS
what problems does Coentent Marketing solve
  • Increase awareness
  • Increase trust and loyalty
  • Generate more leads
  • Build your niche expert image
CONS
just be aware
  • 1
    Systematic high-quality content development requires the work of a whole team: editor, copywriters, translator, content manager
  • 2
    You need to distribute content through your own social networks, email, paid ads campaigns and guest posts
TYPES OF CONTENT
Companies most often use the following types of content:
Blogposts
Posts of this type respond to a wide variety of audience queries that may be related to your product.
Expert Articles
An expert article is content created by a professional in his field. A strong article in related media confirms the author's expertise.
Interviews
In an interview, company representatives can talk about the history of the company's creation or reveal its mission, talk about the features of the approach to solving business problems
Research Studies
These are in-depth studies of certain phenomena and trends. Often involve analyzing large amounts of data and drawing conclusions about a situation.
Case Studies
Description of an example of solving a specific business problem for clients using the company's products.
Infographics
Infographics can not only organize large amounts of data, but also more clearly demonstrate trends and provide an overview of the situation.
Video Content
A universal and popular format that provides additional audience coverage. Video is available to users on any device - both stationary and mobile.
Lead magnets (valuable content: checklists, templates, guides)
A lead magnet is a free, useful, and instantly downloadable content that you exchange for a customer's email.
Content for related directions
Texts for e-mail newsletters, integrations, presentations for webinars, texts for landings and advertising campaigns.
CHECKLIST
What to consider before starting Content Marketing
  • Determine the priority tasks that the content should solve
  • Plan a budget for regular production
  • Connect SEO for topics development and development of technical specifications for copywriters
  • Prepare a content strategy with headings, tone of voice and channel distribution matrix
THAT'S HOW WE WORK
Here is an example of how we work with just one article or case:
1
Task Arrival
  1. An incoming request for a case or expert article. Either the topic is planned in a pre-agreed content plan.
  2. Project Manager prepares the brief and coordinates the interview
2
Planning
  1. Client/expert agrees to the interview
  2. Project Manager passes the contacts of the client/expert to the Editor
  3. Author draws up an article/case plan and a list of interview questions
  4. Author collects data for a case within the client's company
  5. Author interviews a client/expert
3
Editing
  1. Author writes the article/case study
  2. Editor looks at the brief, cases and stories
  3. Project Manager sends the client/expert for fact-checking and approval
  4. Author modifies the material if necessary.
4
Publishing
  1. Editor watches the final before pre-release
  2. Prepare for release: proofreading, translation, design, SEO, distribution
  3. Make up the layout
  4. Publishing
Have a question
METRICS
metrics that we track
Reads
Engagement Rate
Conversion Rate
Subscriber Growth Rate
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let's discuss your objectives and answer the main questions