Earn the trust of potential customers with valuable, relevant expert content: blog posts, case studies, articles, videos, infographics and more. And our team of experts will develop a content strategy and content plan, communicate with experts, create, translate and edit texts.
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what problems does Coentent Marketing solve
Increase trust and loyalty
Generate more leads
Build your niche expert image
just be aware
Systematic high-quality content development requires the work of a whole team: editor, copywriters, translator, content manager
You need to distribute content through your own social networks, email, paid ads campaigns and guest posts
TYPES OF CONTENT
Companies most often use the following types of content:
Posts of this type respond to a wide variety of audience queries that may be related to your product.
An expert article is content created by a professional in his field. A strong article in related media confirms the author's expertise.
In an interview, company representatives can talk about the history of the company's creation or reveal its mission, talk about the features of the approach to solving business problems
These are in-depth studies of certain phenomena and trends. Often involve analyzing large amounts of data and drawing conclusions about a situation.
Description of an example of solving a specific business problem for clients using the company's products.
Infographics can not only organize large amounts of data, but also more clearly demonstrate trends and provide an overview of the situation.
A universal and popular format that provides additional audience coverage. Video is available to users on any device - both stationary and mobile.
Lead magnets (valuable content: checklists, templates, guides)
A lead magnet is a free, useful, and instantly downloadable content that you exchange for a customer's email.
Content for related directions
Texts for e-mail newsletters, integrations, presentations for webinars, texts for landings and advertising campaigns.
What to consider before starting Content Marketing
Determine the priority tasks that the content should solve
Plan a budget for regular production
Connect SEO for topics development and development of technical specifications for copywriters
Prepare a content strategy with headings, tone of voice and channel distribution matrix
THAT'S HOW WE WORK
Here is an example of how we work with just one article or case:
An incoming request for a case or expert article. Either the topic is planned in a pre-agreed content plan.
Project Manager prepares the brief and coordinates the interview
Client/expert agrees to the interview
Project Manager passes the contacts of the client/expert to the Editor
Author draws up an article/case plan and a list of interview questions
Author collects data for a case within the client's company
Author interviews a client/expert
Author writes the article/case study
Editor looks at the brief, cases and stories
Project Manager sends the client/expert for fact-checking and approval
Author modifies the material if necessary.
Editor watches the final before pre-release
Prepare for release: proofreading, translation, design, SEO, distribution
Make up the layout
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Let's bring clarity
This conversation will be useful for both: for you - an expert view from the outside, for us - networking and your opinion about the situation on the market
metrics that we track
Subscriber Growth Rate
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