When you need it
- Launching a new product or entering a new market — you need to understand the competitive landscape
- Losing customers to competitors — find out what exactly they're taking
- Understanding how you actually differ, not at the level of marketing claims
- Preparing for an investment round or strategy session
What we do
- Product audit. Features, UX, pricing, plans, terms — from the user's perspective and from public materials.
- Marketing audit. Traffic channels, creatives, content, positioning, frequency and tone of communication.
- Technology stack. BuiltWith, SimilarTech, Wappalyzer — what they use for the website, analytics, ad-tech, CRM.
- Expert interviews. Where possible — conversations with former customers and employees of competitors.
- Synthesis. Battle cards, positioning matrix, points of vulnerability.
What you get
- Battle cards for 3–7 competitors with a one-page summary per competitor
- Positioning matrix — where you are and where they are on key axes
- Differentiation recommendations — what to focus on in product and communication
- List of competitor vulnerabilities — what you can leverage in sales and marketing
Timeline and format
Standard cycle — 3–6 weeks: 1 week for source collection and scope alignment, 2–3 weeks for the audit, 1–2 weeks for synthesis and presentation. Depth depends on the number of competitors and access to expert interviews.