About the project
Smart Teddy is an IT startup producing an educational children’s toy controlled via a mobile app. Before working with us, the main channel was retail and outbound sales. The task was to scale digital sales without expanding the marketing team.
The task
- Make digital the main sales channel
- Reduce dependency on shelf placement in retail
- Find scalable advertising channels for a D2C product
What we did
- Ran audience research — parents aged 28–40 with kids aged 1–5
- Reframed product communication: from “smart toy” to “parent’s helper”
- Launched Meta Ads, Google Ads, TikTok with different creatives per segment
- Set up email flows for nurturing and reactivation
- Implemented an analytics stack with attribution from ad to sale
Result
- 51% revenue growth year over year
- Digital became the main channel (previously — third by volume)
- CAC reduced 1.8x through proper segmentation and creative rotation