When you need them
- Brand awareness and perception assessment within a segment
- NPS measurement ahead of product or communication redesign
- Validating findings from in-depth interviews on a representative sample
- Monitoring changes over time — wave surveys
What we do
- Questionnaire design. We formulate questions, scales, and routing logic to fit research objectives.
- Panel recruiting. 250–1000 respondents via panel providers with quota control by segment.
- Fieldwork. Data collection with quality control — filtering out speeders and inconsistent responses.
- Statistical processing. Weighting, significance testing of differences between segments.
- Report. Presentation with conclusions, key insights, and recommendations.
What you get
- Dashboard with results and statistical significance markers
- Segment comparisons — demographics, behavior, attitudes
- Recommendations on action prioritization
- Raw data in CSV for further analysis on the client side
Timeline and format
Standard cycle — 3–5 weeks: 1 week for questionnaire and quotas, 1–2 weeks for fieldwork, 1–2 weeks for processing and reporting. Wave surveys are conducted in 4–6 week cycles with methodology preserved for correct comparisons.