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Desk research

Analysis of open data, reports, and statistics. Market map, niche size, consumer behavior — without fieldwork.

When you need it

  • Market size assessment before entering a new geography or segment
  • Monitoring trends and shifts within a category
  • Regulatory landscape analysis — what's changing and how it affects the business
  • Preparing for a strategy session — factual basis for decisions

What we do

  1. Source map. Industry reports, government statistics, sector databases, open financial data.
  2. Collection and structuring. Exports, normalization, verification of dates and source methodology.
  3. Expert interviews. When needed — 3–5 conversations with industry experts to verify conclusions.
  4. Synthesis. We combine disparate data into a coherent picture and formulate conclusions.
  5. Report. Presentation and tables with sources cited for every figure.

What you get

  • Market map with segments, players, and flows
  • Niche size with rationale — TAM / SAM / SOM when relevant
  • Key trends and constraints with a 12–24 month outlook
  • List of competitors and adjacent players with basic parameters

Timeline and format

Standard cycle — 2–4 weeks depending on depth and number of sources. Basic market map — 2 weeks; extended analysis with expert interviews — 3–4 weeks.

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Need research?

Describe the task — we'll propose methodology, sources, and timeline.