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In-depth interviews - Exceltic Agency

In-depth interviews

What is a depth interview?

In-depth interviewing is a valuable market research tool that allows you to gain insight into the thoughts, feelings and behavior of your target audience.

This method involves conducting one-on-one interviews with carefully selected participants, typically lasting between 30 minutes and an hour.

What is in-depth interviewing used for?

TO OBTAIN INFORMATION ABOUT THE NEEDS AND PREFERENCES OF CLIENTS

In-depth interviews can help companies better understand the needs, wants, and problems of their target customers and tailor their products or services to meet those needs.

TO TEST IDEAS FOR A NEW PRODUCT OR SERVICE

In-depth interviews can provide companies with valuable feedback on new product or service ideas, allowing them to refine their offerings before bringing them to market.

EXPLORE MARKET TRENDS AND OPPORTUNITIES

In-depth interviews can help companies stay on top of market trends and identify new opportunities for growth and expansion.

TO ASSESS CUSTOMER SATISFACTION AND LOYALTY

In-depth interviews can also be used to collect feedback from existing customers and assess their satisfaction and loyalty levels, helping companies improve their customer retention strategies.

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How is an in-depth interview conducted?

Our in-depth interviews can be conducted in person, over the phone or online, depending on your preference and the location of your audience. We use a structured approach to ensure interviews are consistent, but also provide flexibility to explore topics in greater depth.

The benefits of in-depth interviews include the ability to uncover deep insights and perspectives, as well as identify patterns and trends that may not be apparent using other research methods. They can also help confirm or disprove assumptions about your target audience and identify opportunities for growth or improvement.

At Exceltic Agency, we specialize in conducting in-depth interviews tailored to your specific needs. Our team of experienced researchers will work with you to identify key research questions and target audiences, ensuring that interviewees provide valuable feedback to help you make informed decisions.

  • User Experience (UX) Interview
  • Moderated test interviews
  • Job-Based Task Benchmarking (JTBD)
  • Expert interviews
  • Customer Satisfaction Interview
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