Community-Led Growth for EU B2B SaaS: A Realistic Breakdown
When CLG works for EU B2B SaaS with 15-50 employees: formats, metrics, GDPR considerations, and realistic ROI expectations.
Read →exceltic.marketing
MARKETING
FOR COMPLEX
PROJECTS
Expertise at every level and deep immersion in your business. You frame the business problem — we propose solutions and execute.
Contact us →// 01 / experience
Numbers that matter
10+
years across Europe, CIS, and the US
100+
projects in marketing, research, and development
3
disciplines in one team
// 02 / process
How we work
01
You frame the business problem
We ask the questions and surface everything marketing needs to know
02
Research and strategy
Creative, technical and analytical — all on our side
03
Plan, aligned with you
Channels, hypotheses, funnel-level communication — in detail
04
Scale what works
We polish communication and product packaging until it lands
// 03 / approach
Why teams pick us
Lego-style agency
We slot into your existing structure. Our processes are tuned so the team feels like a full-fledged in-house unit from day one.
Data-driven
We think and talk in numbers. Decisions come from calculations and hypothesis tests, not gut feel or taste.
Deep immersion
We work with a small number of clients at a time to dig into business processes properly.
Multi-market experience
Years of work across the US, Europe, and CIS. We know which channels and approaches work in each country and segment.
// 04 / blog
Latest articles
Competitive Intelligence in B2B Without GDPR Violations: Tools and Processes
How to track competitors in EU B2B without violating GDPR: G2, job postings, Crayon, Klue, battlecards. Practical tools and processes for a CI program.
Read →MQL vs SQL: Aligning Marketing and Sales in EU B2B
How to agree on MQL and SQL definitions, build lead scoring, and establish an SLA between marketing and sales for EU B2B SaaS. Frameworks, metrics, CRM setup.
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